{"id":20497,"date":"2021-08-16T10:27:33","date_gmt":"2021-08-16T10:27:33","guid":{"rendered":"https:\/\/www.overit.ai\/it\/?page_id=20497"},"modified":"2026-04-28T14:14:31","modified_gmt":"2026-04-28T14:14:31","slug":"gartner-product-manager-insight-oems-and-odms-must-adopt-a-platform-strategy-for-the-augmented-reality-market","status":"publish","type":"page","link":"https:\/\/www.overit.ai\/es\/informes-analistas\/gartner\/gartner-product-manager-insight-oems-and-odms-must-adopt-a-platform-strategy-for-the-augmented-reality-market\/","title":{"rendered":"Gartner &#8211; Product Manager Insight: OEMs and ODMs Must Adopt a Platform Strategy for the Augmented Reality Market"},"content":{"rendered":"<div\n  class=\"overit-block overit-block--white overit-radius-none overit-no-margin overit-no-padding \n  overit-block-full-width-top-banner\"\n        >\n  \n  <div class=\"overit-block-wrapper\">\n\n\n<section class=\"block-fwtb\">\n  <div class=\"block-fwtb__bg \">\n    <div class=\"block-fwtb__content block-fwtb__content--light\">\n                        <div class=\"block-fwtb__title\" data-aos=\"zoom-in\">GARTNER<\/div>\n                                              <h1 class=\"block-fwtb__subtitle \" data-aos=\"zoom-in\" data-aos-delay=\"200\">Product Manager Insight: OEMs and ODMs Must Adopt a Platform Strategy for the Augmented Reality Market<\/h1>\n                        <\/div>\n          <div class=\"block-fwtb__bg_image\" style=\"background: linear-gradient(0deg, rgba(0, 0, 0, 0), rgba(0, 0, 0, 0)), url('https:\/\/www.overit.ai\/app\/uploads\/2020\/11\/OverIT-chi-siamo.jpg') center center\"><\/div>\n      <\/div>\n<\/section>\n\n<\/div><!-- .overit-block-wrapper -->\n<\/div><!-- .overit-block -->\n\n\n<div\n  class=\"overit-block overit-block--white overit-radius-full overit-margin-small overit-padding-small \n  overit-block-configurable-jumbotron\"\n        >\n  \n  <div class=\"overit-block-wrapper\">\n\n<section class=\"configurable-jumbotron left\" >\n    \n                  <h2  class=\"cj-title medium\">OverIT ha sido reconocida en el Product Manager Insight de Gartner: OEM y ODM Deben Adoptar una Estrategia de Plataforma para el Mercado de la Realidad Aumentada<\/h2 >\n          \n                  <div class=\"cj-subtitle small\"><p><em>\u00abLa demanda de Realidad Aumentada est\u00e1 aumentando. Sin embargo, los OEM y los fabricantes de dise\u00f1os originales est\u00e1n luchando con una estrategia de producto para impulsar las ventas de hardware de realidad aumentada. Los gerentes de producto necesitan adoptar una estrategia de plataforma integrada para facilitar el desarrollo de contenido de realidad aumentada\u00bb<\/em>, afirma la investigaci\u00f3n.<\/p>\n<p>Considerando el brote de COVID-19, tambi\u00e9n nosotros creemos que un creciente n\u00famero de empresas necesita\u00a0<strong>soluciones de RA y colaboraci\u00f3n remota para apoyar su continuidad del negocio<\/strong>. Por otro lado, los proveedores de hardware est\u00e1n luchando para identificar las mejores oportunidades de venta, ya que las necesidades de los clientes finales incluyen una experiencia atractiva del usuario, funcionalidades de personalizaci\u00f3n y conformidad con sus procesos de negocio. Por consiguiente, se debe elaborar una soluci\u00f3n integrada de hardware-software sobre la base de casos espec\u00edficos de uso vertical\/horizontal, para cualquier industria determinada.<br \/>\nLa investigaci\u00f3n incluye ejemplos de proveedores mundiales de herramientas de desarrollo de RA. Estamos encantados por ser nombrados en el informe por nuestro producto NextGen Field Collaboration.<\/p>\n<p>Las funciones de colaboraci\u00f3n virtual proporcionada por\u00a0<a href=\"https:\/\/www.overit.ai\/es\/plataforma\/field-collaboration-software\/\" title=\"remote expert guidance\"><strong>NextGen Field Collaboration<\/strong><\/a>, a las que se puede acceder tanto desde dispositivos m\u00f3viles como dispositivos montados en la cabeza, han marcado nuevos est\u00e1ndares de excelencia en la\u00a0<strong>industria de herramientas de RA<\/strong>. Esperamos seguir proporcionando experiencia y funcionalidades espec\u00edficas de RA a las grandes empresas internacionales donde el apoyo remoto, la colaboraci\u00f3n y la capacitaci\u00f3n se exigen dentro de sus procesos de negocio.<\/p>\n<p>Gartner\u00a0<em>\u00abProduct Manager Insight: OEM y ODM Deben Adoptar una Estrategia de Plataforma para el Mercado de la Realidad Aumentada\u00bb<\/em>, Tracy Tsai, Tuong Nguyen, 6 de agosto de 2020<\/p>\n<\/div>\n          \n        <\/section>\n\n<\/div><!-- .overit-block-wrapper -->\n<\/div><!-- .overit-block -->\n\n\n<div\n  class=\"overit-block overit-block--white overit-radius-full overit-no-margin overit-padding-medium-bottom \n  overit-block-customer-disclaimer\"\n        >\n  \n  <div class=\"overit-block-wrapper\">\n\n<div class=\"cdisclaimer\">\n  <div class=\"cdisclaimer__bg\">&nbsp;<\/div>\n  <div class=\"cdisclaimer__content\">\n    <div class=\"cdisclaimer__title-cont\">\n      <div class=\"cdisclaimer__img\">\n        <img decoding=\"async\" src=\"https:\/\/www.overit.ai\/app\/themes\/overit-theme\/dist\/images\/citation_d93c975a.svg\" alt=\"citation symbol\" \/>\n      <\/div>\n      <div class=\"cdisclaimer__title\">\n        Disclaimer de Gartner\n      <\/div>\n    <\/div>\n    <div class=\"cdisclaimer__description\" data-aos=\"fade-left\">\n      <p>Gartner no respalda a ning\u00fan proveedor, producto o servicio descrito en sus publicaciones de investigaci\u00f3n, y no aconseja a los usuarios de tecnolog\u00eda que elijan proveedores con las calificaciones m\u00e1s altas u otras calificaciones. Las publicaciones de investigaci\u00f3n de Gartner son las opiniones de la organizaci\u00f3n de investigaci\u00f3n y no deben ser interpretadas como declaraciones de hecho. Gartner no ofrece ninguna garant\u00eda, expresa o impl\u00edcita, con respecto a esta investigaci\u00f3n, incluyendo cualquier garant\u00eda de comerciabilidad o idoneidad para un prop\u00f3sito en particular.<\/p>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div><!-- .overit-block-wrapper -->\n<\/div><!-- .overit-block -->\n\n\n<div\n  class=\"overit-block overit-block--white overit-radius-full overit-margin-small-top overit-no-padding \n  overit-block-configurable-jumbotron\"\n        >\n  \n  <div class=\"overit-block-wrapper\">\n\n<section class=\"configurable-jumbotron center\" >\n                  <div class=\"cj-section-title\">INFORMES DE LOS ANALISTAS<\/div>\n          \n                  <div class=\"cj-title medium\">OverIT es reconocida por empresas de consultor\u00eda de TI por sus habilidades en la gesti\u00f3n y optimizaci\u00f3n de Field Service Management<\/div>\n          \n                  <div class=\"cj-subtitle medium\"><section class=\"section margin_t_40\">\n<div 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    <\/div>\n\n<\/div><!-- .overit-block-wrapper -->\n<\/div><!-- .overit-block -->\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":13054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"case_study_category":[],"class_list":["post-20497","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gartner Product Manager Insight Augmented Reality Market<\/title>\n<meta name=\"description\" content=\"Gartner Product Manager Insight RA Market: OverIT proveedor de soluciones integradas hardware y software y herramientas de desarrollo de RA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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